Tupperware, Nostalgia That Works
A set of Wondelier bowls, the first big Tupperware success from the late 1940's-early 1950's Way back in 1938, Earl Tupper figured out a new way to store food, in plastic. His stuff was a hard uphill slog to success until Brownie Wise fell in love with a piece of Tupperware and went to work for Tupper in 1946 and Tupperware was truly launched. In 1946, the world was changing fast, the war was over and women were looking for new products as the atomic age approached. Enter Brownie's concept of the Tupperware “Party”, the great grandma of direct marketing that is still working today with a Tupperware party taking place every two seconds around the world. Extremely collectable 1960s Tupperware salt and pepper set The company is now headquartered in Orlando, Florida and still coming up with new products. One of their strengths has always been the ability to figure out what the market needs and then respond to it quickly. First, they brought unbreakable food...