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Showing posts from September, 2018

Tupperware, Nostalgia That Works

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Way back in 1938, Earl Tupper figured out a new way to store food, in plastic. His stuff was a hard uphill slog to success until Brownie Wise fell in love with a piece of Tupperware and went to work for Tupper in 1946 and Tupperware was truly launched.
In 1946, the world was changing fast, the war was over and women were looking for new products as the atomic age approached. Enter Brownie's concept of the Tupperware “Party”, the great grandma of direct marketing that is still working today with a Tupperware party taking place every two seconds around the world. 



The company is now headquartered in Orlando, Florida and still coming up with new products.One of their strengths has always been the ability to figure out what the market needs and then respond to it quickly. First, they brought unbreakable food storage to the table, changing colors and shapes to fit each era. Microwave ovens came along and they invented microwavable plastics, they came up with drinking glasses and pitchers…